The Sales Funnel For Effective Online Marketing
Since the beginning of time sales funnels have always been a part of traditional marketing and business. It seems like the topic of funnels in Internet-based business is becoming more popular.
The reality is that people want to know more about this concept of marketing and how they can use it to enhance their online business marketing efforts. If you would like to know something more about sales funnels to help you with efficient Internet marketing, I encourage you to read on.
The Sales Funnel: What is it?
A marketing funnel does not actually refer to the concept of a funnel. For this marketing concept, "funnel", is used to visualize and explain the entire sales process. The funnel provides an easy comparison since it allows potential customers to "Unqualified prospects" on the top and more narrow chances for conversions to sales at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects" Also known as those who aren't competent, will be at the top of the funnel. These are people who might require your products or services but have never been approached before. There will be a lot of opportunities and sales in the future, and you'll also have customers who have purchased your product or service.
Another reason why a lead-generation funnel idea is effective is the fact it allows you monitor potential customers at various stages in the expanded sales process. Using the sales funnel through figuring out the quantity of qualified prospects throughout the process, it is possible to anticipate the number of potential customers that will eventually turn into actual customers.
A sales funnel can aid you in determining where your sales process fails or succeeds or if your marketing campaign is not getting enough prospects. This will allow you to choose exactly where you should focus your attention and work to maintain sales at the required level, and, in turn, fulfill marketing goals. It is used to gauge and manage the sales process of customers.
The Sales Funnel Top - Front - End
The top section of your sales funnel will require continuous testing and will be the most engaged. Your creativity and resources will only limit the amount of front-end strategies you can develop.
The primary goal of the front-end will be to draw potential customers and convert to buyers later in the sales process.
If a potential customer decides to sign up or purchases something you offer and is "qualified". This is when of the sales funnel that the potential customer or "Unqualified Prospect" is qualified leads because they have taken an action they have the potential to buy the product or service you offer.
For your front-end to be effective you must be able to bring targeted traffic to your website blog, website or squeeze pages. PPC adverts articles, banners, article marketing, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube banners, blog posts forums, and many other sources are among the most efficient methods and sources.
There are a variety of methods that you can use to "qualify prospects who aren't qualified". One of the most effective methods to determine the quality of prospects is to create an online squeeze page. It allows you to offer something of value related to your product that users can receive for free, or at a significantly lower cost, in exchange for their email address and name. There are many products available, including newsletters, videos, email courses, eBooks, and related reports.
This indicates that customers are drawn to your sales channel on the front end. What happens to the back-end of your sales funnel?
The Bottom of The Funnel: The Back-End
The back-end or bottom of the sales funnel is where the major sales and profits are generated. This area usually includes your most expensive products. Basically these would be appropriate to the same market however they are delivered in different formats such as audio, video live interaction, or private consult.
The primary difference between the front end and back-end lies in the kind of customer and the cost of the service or product which is offered.
Although it's true that a very tiny percentage of people enter your front -end, only 1-2% will end up in your back-end. It's okay, because this tiny segment will be investing more money.
It's clear that while front-end services or products can be priced under $100, back end products and services are typically priced between the 100s and 1000s. This means that the bottom of the sales channel also known as the back-end, is the most important source of revenue.
Like I said, the sales funnel may be as simple or as complex as your imagination or resources permit.
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